PPC / SEM Archive

Bing Product Ads – Are They Right for You?

TweetBing Product Ads give you the opportunity to showcase your products in an engaging ad format by including images, promotional text, pricing and your company name. It also lets you reach 31 million retail searches that don’t use Google in the U.S. Online retailers should definitely consider Bing Product Ads since the Bing/Yahoo network accounts

Google “Shopping” Replacing “Product Listing Ads”

TweetAt the end of last year, Google announced their new Shopping Campaigns, which is a new campaign structure for product listing ads that offers a better way to manage the unique challenges of scaling Google Product Listing Ads (PLA). Shopping campaigns, which has several retail-specific features, presents a new phase in the development of Google’s