Monthly Archive:: June 2014

Email Marketing: Design and Deliverability Strategies

Email marketers often focus only on the number of opens and clicks that come from email subscribers. They tend to forget about the conversions which are, of course, the most important. Purchases, registrations, reads, downloads, etc. will increase only if you have them set as a goal. It will be much easier to achieve the

Why Start an Affiliate Marketing Campaign for Your Business

An affiliate marketing campaign is where other website owners place ads for your business on their websites. These website owners are known as affiliates. Its important to understand how this type of marketing works. Generally, the affiliates are given a code for your banner ad to place on their website and given free reign to

How to Optimize a Site for International SEO

International SEO involves getting your site ranked for internationally competitive keywords, which drives traffic from around the world to your website. The more traffic from different parts of the world that your website receives, the more brand awareness, on a global level, your company will receive. International search engine optimization doesn’t confine your business to