Monthly Archive:: May 2014

Google “Shopping” Replacing “Product Listing Ads”

At the end of last year, Google announced their new Shopping Campaigns, which is a new campaign structure for product listing ads that offers a better way to manage the unique challenges of scaling Google Product Listing Ads (PLA). Shopping campaigns, which has several retail-specific features, presents a new phase in the development of Google’s

The Importance of Sitemaps and Submitting Them to Google & Bing / Yahoo

There are several SEO tips and tricks which can help you optimize your site, but one of the most underestimated of these is sitemaps. Sitemaps are just like the name implies, a map of your site. On one page you show the structure of your site, its sections, the links between them, etc. Sitemaps make

Canonical URLs & Preventing Duplicate Content

A canonical link is an HTML element that helps webmasters prevent issues with duplicate content. The canonical URL tells search engines which version of a URL to index. One page may be associated with many different URLs. A search engine will attempt to identify the canonical, or authoritative URL for each page. Unlike duplicate content,